Best Win at All Costs: Inside Nike Running and Its Culture of Deception By Matt Hart
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Ebook About "After years of rumors and speculation, Matt Hart sets out to peel back the layers of secrecy that protected the most powerful coach in running. What he finds will leave you indignant—and wondering whether anything in the high-stakes world of Olympic sport has truly changed." —Alex Hutchinson, New York Times bestselling author of EndureGame of Shadows meets Shoe Dog in this explosive behind-the-scenes look that reveals for the first time the unsettling details of Nike's secret running program—the Nike Oregon Project.In May 2017, journalist Matt Hart received a USB drive containing a single file—a 4.7-megabyte PDF named “Tic Toc, Tic Toc. . . .” He quickly realized he was in possession of a stolen report prepared a year earlier by the United States Anti-Doping Agency (USADA) for the Texas Medical Board, part of an investigation into legendary running coach Alberto Salazar, a Houston-based endocrinologist named Dr. Jeffrey Brown, and cheating by Nike-sponsored runners, including some of the world’s best athletes. The information Hart received was part of an unfolding story of deception which began when Steve Magness, an assistant to Salazar, broke the omertà—the Mafia-like code of silence about performance-enhancing drugs among those involved—and alerted USADA. He was soon followed by Olympians Adam and Kara Goucher who risked their careers to become whistleblowers on their former Nike running family in Beaverton, Oregon.Combining sports drama and business exposé, Win at All Costs tells the full story of Nike’s running program, uncovering a corporate win-at-all-costs culture.Book Win at All Costs: Inside Nike Running and Its Culture of Deception Review :
Author Matt Hart has done a superb job assembling this story. Spending over 3 years interviewing almost 100 sources, fact checked meticulously by both the New Yorker and the Atlantic, he has written a compelling story on the behemoth that is Nike. For those of us who were there at the beginning and remember the counter culture that Nike embraced, this is a sad portrayal of a corporation that has lost its way. Even those of us who have followed the sport for the past 50 years will learn from Mr. Hart’s book not only about Nike but the runners that it sponsored. Most impressive of those profiled are the ones who spoke because of their allegiance to fair sport, honor and integrity, and risked their livelihoods and their careers. A fascinating account that all runners will enjoy and learn from. Over the years I’ve collected all texts written on Nike (and Lance, for that matter), so I was obviously quite eager to preorder Win at all Costs. Having weaned my running career on early waffle trainers and their bestsellers of the 70s and 80s, I’ve always taken an interest in their corporate evolution and internal protocols. Having worked in one the earliest running stores of the late 70s and 80s in south Jersey, it was obvious then that Nike’s policies were indeed able to make-or-break a retail start-up. Those policies and practices were imbued throughout the Nike “culture.”Win at all Costs brings light to those practices of which we runners of the 70s and 80s were increasingly suspect - Athletics West was only the beginning. (I’m still boggled by Jeff Drenth.). Salazar’s profile and practices are not new to seasoned runners - I have several texts on my shelf that document his earliest mindset of winning at any cost.Mr. Hart’s research and documentation is at the very least, exhaustive. I spent an extra reading or two on the notes alone. Overall, an excellent profile of a rags-to-riches behemoth and the influence they wield over their stable of elite athletes. Read Online Win at All Costs: Inside Nike Running and Its Culture of Deception Download Win at All Costs: Inside Nike Running and Its Culture of Deception Win at All Costs: Inside Nike Running and Its Culture of Deception PDF Win at All Costs: Inside Nike Running and Its Culture of Deception Mobi Free Reading Win at All Costs: Inside Nike Running and Its Culture of Deception Download Free Pdf Win at All Costs: Inside Nike Running and Its Culture of Deception PDF Online Win at All Costs: Inside Nike Running and Its Culture of Deception Mobi Online Win at All Costs: Inside Nike Running and Its Culture of Deception Reading Online Win at All Costs: Inside Nike Running and Its Culture of Deception Read Online Matt Hart Download Matt Hart Matt Hart PDF Matt Hart Mobi Free Reading Matt Hart Download Free Pdf Matt Hart PDF Online Matt Hart Mobi Online Matt Hart Reading Online Matt HartDownload PDF C# 9.0 Pocket Reference: Instant Help for C# 9.0 Programmers By Joseph Albahari
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